01
Invisible in category discovery
- Separates branded recall from category and recommendation prompts where buyers do not name you
- Shows whether ChatGPT, Claude, and Perplexity surface your brand when the category is relevant
- Highlights products and services that never appear unless the brand is explicitly prompted
Failure modeInvisible
What it costsIf AI never surfaces you organically, buyers never reach your shortlist
Owner: Growth
02
Misrepresented by AI answers
- Compares each answer against your site profile so the website stays the source of truth
- Flags wrong claims, missing facts, outdated descriptions, and weak product coverage
- Shows where the model knows your brand but still gives a customer the wrong impression
Failure modeMisrepresented
What it costsBad answers create distrust before a customer ever reaches your site
Owner: Brand
03
Passed over for competitors
- Shows which competitors get recommended in category and comparison prompts instead of you
- Counts where rivals are mentioned, recommended, or framed as the safer choice
- Reveals when AI acknowledges your brand but still steers the buyer elsewhere
Failure modePassed over
What it costsAI recommendation share moves to competitors before the click ever happens
Owner: Category
04
Technical causes behind the misses
- Checks crawler access, extractability, llms.txt, and llms-full.txt so AI can actually read the site
- Surfaces structured data gaps that weaken machine understanding and citation quality
- Connects missing visibility to concrete blockers instead of stopping at a vague score
Evidence layerAI readiness + structured data
What it costsWithout technical proof, you know the problem but not why AI behaves that way
Owner: SEO + Engineering